Tuesday, November 08, 2005

Turn-of-a-phrase turns the phrase clever

Quotable phrase: "impossible is nothing."
Citation: Adidas television ad Sunday, November 6, 2005
Usage: Tag line for Adidas after showing athletes doing the incredible.

Comment: A great turn of the phrase, “nothing is impossible,” a great American cliché. Makes the reference clever, very much like the shoe brand.


Post a Comment

<< Home